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COMMUNITY ADVOCACY TOOLKIT

Promoting Your Cause

If your institution needs a little encouraging to commit to your ask, it will be helpful to show them other community members want to see this change too. This next phase of your advocacy is all about gathering supporters for your cause.

Scroll through the slides below to learn what to expect in this stage of advocacy

 

STEP 1: Build Online Resources

Before investing too much time into spreading the word about your campaign, it will be good to prepare a few key assets: your petition and your campaign website.

Your petition is the public message you will ask fellow community members to sign to show decision makers there is demand for this change. We are happy to help you write the petition, or if you prefer to draft your own, be sure to check out the Drafting a Petition Guide.

Your campaign website is the online home for your advocacy. It will contain links to your petition, information on how people can get involved, and an explanation of why your ask is needed in your community and beneficial to the institution. We will help you create and host a website, or you can make your own. For more help, check out the Building a Website Guide

TOOLS FOR CREATING ONLINE ASSETS

Digital Advocacy Guide: Drafting a Petition
Digital Advocacy Guide: Building a Website

Let us help!

Need help making your online resources? We're here for you! Send us a message letting us know what you need help with and we'll follow up with how we can support you.

 

STEP 2: Spread the Word

With your basic tools for online engagement prepared, you can start spreading the word ​about your campaign! 

You can start with your own networks: friends, family, co-workers, other community members, etc. It is also good to share your cause with different groups on social media and with local media. Check out the Using Social Media Guide and Leveraging Media Guide for more tips on how to use both effectively.

MEDIA OUTREACH TOOLS

Grassroots Advocacy Guide: Leveraging Media
Grassroots Advocacy Guide: Writing a Letter to the Editor
Digital Advocacy Guide: Using Social Media

Let us help!

We know talking to the media can feel intimidating, so we're here to help you! Send us a message and we'll follow up with how we can support you.

 

STEP 3: Take Action in Your Community

With your online resources prepared and with at least a few fellow supporters, you're ready to get active in your community. There are a lot of ways to gain supporters for your cause by reaching out to your community. Check out the action guides below for some ideas on how to get started.

Grassroots Advocacy Guide: Distributing Leaflets

Educate your community by passing out leaflets about your cause

Grassroots Advocacy Guide: Sample Press Release

Expand your cause's reach by writing to your local media

Grassroots Advocacy Guide: Door to Door Canvassing

Find new supporters in your community by talking to neighbors

Grassroots Advocacy Guide: Speaking at Public Forums

Get your voice heard at public meetings and forums in your area

Grassroots Advocacy Guide: Organizing Demonstrations

Make your cause visible by holding a demonstration at busy community spots

Let us help!

With so many ways to take action in your community, it can be overwhelming to pick where to begin! Let us help you make a plan for how you'll engage your community. Send a message below to get started.

 

WHEN YOU WIN!

You did it—your institution has committed to bringing healthier menus to your community! Be sure to wrap up your advocacy by saying thank you and publicizing your good work.

STEP 1: Say Thank You

STEP 2: Let Us Know

STEP 1: Say Thank You!

 

Before wrapping up your advocacy, make sure to say thank you to everybody who was a part of the process! The two key groups you shouldn't forget to thank are the decision makers and all your supporters! 

Check the Community Advocacy Guide for tips on how to thank all the participants in your campaign.

EXPRESS YOUR THANKS!

Institution's Decision Makers

Supporters of Your Campaign

STEP 2: Let Us Know

Don't let all your hard work go to waste!

Let us help you publicize the good news of your victory! Not only will your story inspire other changemakers like yourself across the country, but it will also show other institutions that they can bring healthier menus to their communities too.

Reach out with the good news using the form below!

 

Thank You!

for taking a stand for a healthier future for our loved ones.

Together, we are changing menus and saving lives!

From all of us at Balanced,

Audrey Lawson-Sanchez

Executive Director

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MAKING

THE CASE

 

HOW CAN WE HELP?

Send us an email below or at advocate@balanced.org and our team will get back to you!

Balanced is a registered 501(c)3 nonprofit.

We depend on the generous donations of our supporters to provide you with resources like this toolkit.

Please donate to help keep our programs free and available to all.

CONTACT US
info@balanced.org
816.945.4037
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